Quote:
Originally Posted by CHUQ
Let's be honest--vast fortunes will not be made from alt energy and thsat is the motivator here.
As for Sweden, bless their hearts!
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I think you err on this. Allready today the alternative energies and sustainable developement sector is an important part of the European economy. And its the fastest growing one.
I do not doubt that within the next decades it will become a major pillar of it. Simply out of necessarity. (And I am not only referring to the fossile issue here).
And one factor keeps to be ignored or overlooked regularely in the US. Sustainable concepts and developements are not just a pile of regeluations that do nothing else than costing the economy a fortune. True things like pollution filters etc cost quite much (but I guess we agree both on it that they are worth it), but a huge sector of sustainability meassurements, is not against the very own economic interests but in accordance to them. Often its enough when managers loose their prejudices.
For example here in Europe factories do not only sell anymore their products. No, in many cases they are selling (and the tendency is that their number constantly grows) also their rear-products, ie heat to the heat distribution system (saves tons of energy for unnecessary energy needing cooling), they are more and more becoming resource deliverers themselves (recycling), or even start to reuse resources in their own factory again.
In my eyes the problem of the Americans is that they have a dangerous old mannered view on the production process. They see resources coming to a factory being their processed to a product and the product to be sold. In their mind a factory is a black box where unneeded stuff simply disappears. Everything thats not needed anymore goes to the trash. As far as I know just for (poisonous) air pollution there is allready a consciousness.
In Europe we have changed that perspective allready to a large part. That goes as far as even the management of our companies at least know of it, some of them being themselves glowing supporters, (some old school types still try to evade it at all costs though.) A factory does not need a very diverse range of resources it also produces a diverse range of products and rear products. All in all, nothing is ever lost, there exists only transformation. If you put myriads of resources into a factory but just a tiny little product leaves it, (that does not have to be automatically bad) you have to question yourself what happens with the rest? If its transformed into heat, sell it, if its transformed into something that can be purified or filtrated, sell it, if its dangerous unusable stuff, try to reduce it...
Long speech short: We have to get away from this linear thought model that seems to have burried itself deep in our minds. The future belongs to the circular model, customers are at the same time sellers, resources never disappear they get transformed. A product has not only to be produced, and used, it also has to be recycled. The latter is as important and has to be considered as much in the design as the former. For the society as a whole its insignificant how much the production alone costs, it's essential how much a product over its whole life-cycle costs.
PS:
Wind energy is allready a extremely rentable business btw. That is directly related to the fix prices for it that are granted and all energy consumers are forced to support with their share. But the technology is so fast improving and oil is getting increasingly expensive that it wont take too long anymore until wind energy is fully compatible. And dont forget, atomic energy just exists because its up today heavily subsidized, as coal power is (at least in Germany, in Austria we dont relly that much on coal). If you consider the subsidies for them, wind power will be probably allready today more rentable than them.